Glossary

Badging

With Revere, you can set up unique badges to identify who is leaving a review or writing a question or answer. This can be a customer or a moderator, and you can also highlight your top contributors or repeat customers.

Conversion Rate

Conversion rate is the percentage of visitors to your website that complete a desired goal, out of the total number of visitors. Your conversion rate can increase by 178% with product reviews.

CRM

Customer Relationship Management software is designed to help businesses manage different processes including customer data, customer interaction, sales automation, and accessing business information for prospects and customers.

CSAT

Customer Satisfaction, or CSAT, is a key performance indicator that measures the degree to which a product or service meets customer expectations. Generally respondents answer using a 1 to 5 scale, from very unsatisfied to very satisfied.

Customer Experience

The Customer Experience, or CX, is all the interactions that a customer has with a brand, including every individual touchpoint from engaging with a brand on social media to returning a product purchased online.

ESP

An Email Service Provider is any company that offers email services (think Gmail and Microsoft Outlook). Revere integrates with the ESP that you are currently using to send automatic post-purchase emails seamlessly.

KPI

A Key Performance Indicator tracks information related to an organization’s strategic goals to reveal problems and provide quantifiable feedback.

KPM

A Key Performance Measure is a measurable value that helps quantify a KPI.

Legacy Reviews

Any and all reviews that your products may have garnered online before switching to Revere can be imported quickly and easily onto the new platform, so you don’t lose any of your content.

Long-Tail Keywords

Long-tail keywords are three and four keyword phrases that are extremely specific to the product you are selling. They are much easier to rank for due to low competition, making them an important component of your SEO strategy.

Mobile First

A mobile first approach to eCommerce includes designing the online customer experience for mobile devices first and then working your way up. Mobile shopping-related searches have increased 120% in the least year, causing more retailers to embrace a mobile first philosophy.

Post-Purchase Email

A Post-Purchase Email is an email sent by a brand after a customer makes a purchase. A PPE can help build customer loyalty, increase repeat purchases, and bring customers back to your site to leave a review or explore other products. Revere integrates with major email providers to help you send PPE’s seamlessly.

Rich Snippets

A snippet is a result that Google shows users on the search results page, containing a title in blue, a URL in green, and a short description of what the page is about. A rich snippet includes additional information below the URL including photos, ratings, and other product/page information that a normal snippet does not contain.

SEO

Search Engine Optimization is a marketing practice focused on growing organic search engine results. SEO includes both the technical and creative aspects of marketing to improve rankings, drive traffic, and increase awareness in search engines. Discover how Revere can improve your SEO.

User-Generated Content

User-Generated Content is any form of content created by users of a specific platform. Reviews, consumer-uploaded product photos, and social media posts are all forms of UGC.

UX

User Experience design is the process of designing products that are useful, simple to use, and delight customers. UX design also includes enhancing the customer experience when engaging with a certain product.