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How to Empower Consumers to become Brand Advocates
Marketers spend most of their day talking about their brand, writing about their brand, or brainstorming new ways to...
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Creating an Omnichannel Shopping Experience
The omnichannel customer experience is an elusive goal that retailers have been chasing for years.The idea behind omnichannel is...
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Why You Need Negative Reviews
We’ve written before about how to handle negative reviews effectively. But did you know that negative reviews can actually be...
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Building Trust with Customers
In the digital age, with increased concerns around customer privacy and data security, retailers have to work harder than ever...
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Closing the Customer Feedback Loop
The customer feedback loop is a strategy for constant product and process improvement based on users’ opinions and suggestions....
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The Importance of User-Generated Content
“Content is king.” We’ve all heard it, and it’s especially true in today’s ever-changing retail environment. User-generated content (UGC)...